Meet Jamie

"I really got into plants during the first lockdown since I was spending so much time at home, however felt fustrated about the lack of planters I actually liked.

Initially I planned to make my own just for myself but partyly out of boredom I decided to start an Instagram and an Etsy account and the initial response was much better than I expected, and I soon started to get wholesale enquirers and it all grew from there!"

Where are your products made?

All my products are made in my studio in East London. I use a material called Jesmonite which is a versatile and eco friendly alternative to resin and concrete that can be used to create just about anything! I make each item individually myself, meaning each item is completely unique!

Where do you get your inspiration from?

From everywhere really! Each product is named after a place that shares a similar colour palette. I could either see a particular image that inspires me to create a colour palette, or sometimes I'll work the other way and think of a colour palette I want to work with and then find images that matches the palette.

What is your top selling planter?

The Oahu by far! Everyone loves the bright colour palette of this collection.

Which is your favourite product?

Again, I'm going to have to go with the Oahu Planter - the colours are so vibrant and it really does brighten every room it is in.

What is your biggest achievement so far?

I'd say being featured in the Evening Standard with other up and coming small businesses just a few months after starting Ruut Home. I never even planned to start an entire business initially, so to be featured alongside some really great businesses was a real moment for me and the brand.

Do you have anything planned for this year that you can share with us?

I'm really looking forward to bringing out some new colour paletes. I'm really obsessed with bright colours at the moment, so watch this space...

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